Marina Abramovic collabs with Zara's Massimo Dutti - Now People are Boycotting Zara

Where Do People Draw the Line with Boycotting Brands?

During Miami Art Week, Massimo Dutti, the elevated version of Zara from the Inditex group, announced and unveiled a partnership with Marina Abramovic. It’s safe to say that people went nuts in the comments and viral Tiktoks about it, finally ready to boycott the brand. But why was this the point that tipped a bunch of people over the edge?

A Viral Tiktok about the Collab which wasn’t supportive of Marina, and called her "extremely disturbing”