The Best and Worst Collaborations of 2024

Fashion loves a collab, and this year there's been plenty. Some work and some don't, what's the secret recipe for getting it right?

First of all, if you’re hoping that I’m going to go through the H&M and Zara collaborations from this year, you might as well stop reading now. But I might do that in another post, which will be filled of my annoyance at all involved from Steven Meisel to Glenn Martens. I refuse to give them any further coverage, but the one thing that has become apparent to me more this year than before, is that basically no-one in the industry is immune to the temptations of dirty fast fashion money. From the darling of instagram, Eva Chen, to Naomi Campbell and Stefano Pilati. And even the long-term environmental activist, and sustainability ambassador for Karl Lagerfeld, Amber Valletta. And to all the large brands they’ve collaborated with this year, you all suck.