Fashion's Not For Everyone with TwinBrett

Fashion's Not For Everyone with TwinBrett

Share this post

Fashion's Not For Everyone with TwinBrett
Fashion's Not For Everyone with TwinBrett
Your Favourite Online Person's, Favourite Online Person
Fashion's Not For Everyone

Your Favourite Online Person's, Favourite Online Person

Putting your best follow forward.

Brett Staniland's avatar
Brett Staniland
Jun 02, 2025
∙ Paid
3

Share this post

Fashion's Not For Everyone with TwinBrett
Fashion's Not For Everyone with TwinBrett
Your Favourite Online Person's, Favourite Online Person
1
Share

Everyone seems to like it when I dive into my black book of more famous online people than myself, and hear what they have to say. So I thought I would get their insight once again. This time it’s around the topic of operating with more intent online. Who is actually good to follow? No the answer isn’t Kim Kardashian or Ronaldo. Sorry.

Now I am an avid hater of smooth brain content, amongst lots of other things. The kind of stuff that is just fucking useless. It’s probably because it rubs up on my other deep-hatred of non-functional things, or things with stupid design decisions. At the time of writing this I was contemplating on writing a rant about this Labubu Dolls shite, and the rage outweighed my passion to get this piece out beforehand so much that it trumped this piece. Anyway, it’s the type of stuff Sam Thompson loves for absolutely no reason. However, I am not most people (I’m both chronically annoyed and annoying), and most people do want some escape from their arduous boss, exhausting work and tedious tasks in their everyday life.

So I have asked some of my favourite people with online profiles (not necessarily internet folk, they are real people too), who their favourite online people are. I have tried to include a bit of everything, and told them to include the right menial content if any, alongside some incredible creators, knowledgeable educators and leaders in design or some interesting niche. My favourite people online are a mixed bag, some writers, some out-and-out creators, models, designers and educators. So I’m going to let them tell you, who their favourite people to follow are, in hopes that it provides a better online experience for all of you.

Instagram is so filled with fashion influencers and yet I despise following pretty much any of the ones with massive accounts. Mostly because it’s just a vehicle to peddle shit to tons of people for a lot of them, and theres no credibility or skill to it whatsoever, other than being conventionally attractive according to other stupid standards, and being born in the right place at the right time.

First of all, here are some of my honorary mentions…

Omondi - Founder of the Patreon podcast, The Cutting Room Floor, recent guests include Law Roach, Steve Madden and Brandon Maxwell. A truly great interviewer, she’s had some really interesting guests and doesn’t shy away from not only asking some tough questions, but standing her ground on what she thinks.

Ken Sakata, Front Office - I honestly love this guy, and I believe he can make me find anything interesting. Whether he is dissecting a specific piece of clothing and its’ construction, or talking about the history of niche design. It’s a constant lesson, but always a fun one.

ToofBush - I have learned so much from this account. The guys name is Paul Chevallier and he essentially makes stuff and shows you how and why. He does a lot of work to educate on fabric, construction and design. He loves sewing and sees it as an art form which doesn’t harness the respect and appreciate it deserves. It is not remotely preachy or elitist, it’s entertaining and all round, brilliant.

So here we go, happy interneting.

Keep reading with a 7-day free trial

Subscribe to Fashion's Not For Everyone with TwinBrett to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Brett Staniland
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share