It’s extremely short sighted and I can see it spiralling out of control in the next year. How do they expect to regulate it ? In an industry where models don’t own the rights to their image when it’s actually them in front of the camera, what does that mean for the twin image ? I think fashion needs all the humanity it can get as it is, AI models can only be reductive for everyone involved (except for the said white billionaire).
I’m curious about what this means for body diversity in fashion I mean, how do the models keep control over their own personal weight fluctuations and how that affects what the AI version of themselves look like? or would the companies have the ability to enhance or not these models bodies, depending on what body type is trending?
I worked with Statistics researchers and academics in a previous role and they told me AI would be able to handle making the images I wanted. It took as long as I did without AI to find the right image and right look with all of the features I wanted after spending an hour writing a super detailed prompt. Honestly, I avoid it as much as possible now. I still had to edit the AI image too and ensure it didn’t use any unauthorised copyright material. People love to leave that part out.
Wonderful words. I think certain industries like fashion benefit from the fact that the general public does not know how much labor is needed for a campaign or even one picture.
The popularity of AI makes me feel insane. In the Paris metro I routinely see ads for tour companies and vacation destinations with completely AI generated images. As someone who works in marketing it makes me suspicious. Surely if people go on these tours, there must be decent photos somewhere? Why resort to half rendered melted looking people if you have a quality product? With fashion it seems even worse. I want to see how clothes fall on a model, I want to see inspiring creative direction in a shoot. I can't see any benefit to AI use, it just seems like a way for companies to save money.
It’s extremely short sighted and I can see it spiralling out of control in the next year. How do they expect to regulate it ? In an industry where models don’t own the rights to their image when it’s actually them in front of the camera, what does that mean for the twin image ? I think fashion needs all the humanity it can get as it is, AI models can only be reductive for everyone involved (except for the said white billionaire).
I’m curious about what this means for body diversity in fashion I mean, how do the models keep control over their own personal weight fluctuations and how that affects what the AI version of themselves look like? or would the companies have the ability to enhance or not these models bodies, depending on what body type is trending?
I worked with Statistics researchers and academics in a previous role and they told me AI would be able to handle making the images I wanted. It took as long as I did without AI to find the right image and right look with all of the features I wanted after spending an hour writing a super detailed prompt. Honestly, I avoid it as much as possible now. I still had to edit the AI image too and ensure it didn’t use any unauthorised copyright material. People love to leave that part out.
As a fashion stylist myself, I am horrified by the industry’s support in all of this.
Wonderful words. I think certain industries like fashion benefit from the fact that the general public does not know how much labor is needed for a campaign or even one picture.
I find it deeply ironic that brands are eroding trust and alienating consumers to cut corners on literal marketing…
The popularity of AI makes me feel insane. In the Paris metro I routinely see ads for tour companies and vacation destinations with completely AI generated images. As someone who works in marketing it makes me suspicious. Surely if people go on these tours, there must be decent photos somewhere? Why resort to half rendered melted looking people if you have a quality product? With fashion it seems even worse. I want to see how clothes fall on a model, I want to see inspiring creative direction in a shoot. I can't see any benefit to AI use, it just seems like a way for companies to save money.